Happy Tuesday my lovelies! 2 reasons to be happy: ONE, just three more days until the weekend and TWO, it's tutorial day!!! You can find soooo many great tutorials throughout blogland on Tuesdays and if it wasn't for YOU sharing ideas and crafts... I would be a lost soul.
I have been wanting to do a tutorial on packaging for a while. There is just so much that needs to be addressed and so many cool ideas that I don't know where to begin. Packaging is (I think) a vital part in any retail business. It's the "icing" on the cake and your last opportunity to wow your client and make your last impression one they will talk about, spreading the news like a bad rumor wild fire.
Imagine if you will, a shop full of beautiful products. It tells a story. You fall in love and buy. And when you receive your package, it's just so-so. Once floating on a cloud of anticipation, romanticizing of being part of that story, only to be brought down to earth with an unexpected ending.
I like happy endings.
As mentioned earlier, there are so many ideas out there. I will post a list of other great links to inspire you at the end of this tutorial. Also, I'll be hanging out with Buggie and Jellybean with more neat ideas on packaging later this week so please do come and visit and say hello!(I'll keep you posted)
Phew! Too much talking... let's get craftin'!
First, before we even go to packaging and especially if we're dealing with fabric, let's start with folding. Now this is where all my GAP experience is paying off... you've probably seen it on SNL skits bagging on GAP employees and their folding skills (among other things), but seriously, it kinda helps here. (Don't laugh... I see you...)
This is how I fold all of my aprons. It's "apron-igami"...
Freezer bags are awesome. I use it for many reasons:
-It's fairly cheap.
-150 square feet of it , which translates to MANY bags.
-It has a thin lining of wax on one side so during transit, if your package gets wet, it will have some protection.
-Freezer paper is used in multiple crafts (i.e. screen printing fabrics) so it's recyclable.
-It's white paper. A clean palette to decorate and make it your own.
*You can use brown paper bags, newspaper, plastic grocery bags, pages from a magazine, construction paper... many, many choices out there. RECYCLE-REUSE. A trend that's here to stay!
Back to packaging...
With the dimensions from the apron, I will add 2" in the length for seam allowance (yes, I'm going to sew the paper) and triple the width.
I use a scallop edge to give a finished look. You can leave it, use a different style of pinking shears, whatever you fancy. You could even fold over the edges and then stitch for a more reinforced edge.
I have made my own custom stamps (so easy to make). I'll use them and sometimes combine them with stamps I already have.
GOLDEN RULE #1: ALWAYS leave a business card.
You could stop there, but why? Can you imagine, waking up Christmas morning and seeing all the gifts under the tree not wrapped? NO pretty paper? NO mystery? That's no fun.
Let's take one more step...
Okay... NOW you can send it on it's way!
Here are some really cool sites to bring more inspiration:
Do you have any cool packaging ideas?
See you at Buggie and Jellybean with more ideas!!!